Services
Four kinds of work, each scoped as a project or a retainer. Every recommendation comes with the evidence behind it and a spec your team can ship.
Technical SEO
For sites where crawl, rendering, or speed problems are costing rankings and revenue, and engineering time is scarce.
What you get
- A technical audit covering crawl paths, indexation, rendering, Core Web Vitals, and structured data
- Issues ranked by traffic and revenue impact, not by tool severity scores
- Developer-ready tickets with acceptance criteria, plus QA after release
- Migration plans: URL mapping, redirect rules, a launch checklist, and post-launch monitoring
- EdgeSEO: SEO changes configured and deployed at the CDN layer, with production experience on Fastly and Akamai
Example: eBay, via Torque Partnership
- Problem
- Slow mobile performance in a high-revenue category spanning 10M+ pages.
- Method
- Traced the delay to a rendering bug, specced the fix, and QA'd the release.
- Result
- 550ms faster mobile load, 27% lower bounce rate, and $1.4M in marketplace revenue.
AI search: AEO and GEO
For brands that rank in Google but are missing, misdescribed, or outranked by competitors in ChatGPT, Perplexity, Gemini, and Google AI Overviews.
What you get
- A baseline of how often your brand appears and is cited across a tracked set of buyer prompts
- Prompt-cluster design and maintenance in Profound or Peec AI
- Entity work: consistent facts about your brand across your site, structured data, and the third-party sources models cite
- Content built to be quoted: direct answers, original data, and clear attribution
- A crawler access audit: robots rules, AI user agents, and pages that render blank for headless crawlers
Example: ModeSens
- Method
- Added structured data to product detail pages.
- Result
- ChatGPT referral traffic up about 4.5x in 90 days.
Now running the Profound integration on contract for TSG Consumer Partners and advising roughly 22 consumer brands on optimizing for AI answer engines.
Content strategy and E-E-A-T
For publishers and brands in health, finance, and other categories where Google weighs expertise and trust heavily.
What you get
- Competitor content analysis: which topics, formats, and templates win in your category, and where you are absent
- Topic cluster architecture and an internal linking plan
- Content templates and briefs your writers can follow
- E-E-A-T review at the site, author, and page level
- Original research and survey content that earns links
Example: Verywell, at Dotdash
- Problem
- A relaunched health brand competing with entrenched publishers.
- Method
- Built a competitor content analysis framework to direct what to publish and how, later adopted across Dotdash properties.
- Result
- 12M to 33M monthly unique visitors in 18 months, and sixth among Searchmetrics' top 100 Google winners of 2018.
Growth and paid search
For early and growth-stage companies that need organic and paid acquisition planned together, with one view of what drives sign-ups.
What you get
- A channel audit: spend efficiency, keyword overlap between paid and organic, and gaps
- Campaign setup and management on Google Ads, Meta, and TikTok
- Content production that pairs AI drafting with expert editors
- Looker Studio reporting tied to sign-ups and revenue
Example: Bridge Money (now Yield)
- Problem
- A seed-stage fintech with little search presence and a limited budget.
- Method
- Built a hybrid AI and freelancer content process, shipped 20+ pages, and ran paid campaigns alongside.
- Result
- Branded rankings up 182%, non-branded up 293%, over 3,400 durable sign-ups in 90 days, and 25% lower Google Ads cost per click.
How engagements work
Project
A defined scope with a fixed deliverable: a technical audit, a migration plan, an AI visibility baseline, or a content strategy. Best when you need an answer and a plan your team will execute.
Retainer
Ongoing strategy on a monthly, quarterly, or annual term. I work inside your team's process, write the specs, and report each month against the baseline.
Not sure which fits?
Describe the problem and we will work out the right scope together. No commitment.