Tarik Najeddine

SEO and AI search strategist

I help consumer, fintech, and health brands rank in Google and get cited by answer engines like ChatGPT, Gemini, and Claude.

Almost 15 years of search and digital growth work for brands like Verywell, Citigroup, eBay, and venture-backed startups, delivered through my consultancy, OSF Solutions.

Book a 30-minute call See results

SEO is about ranking, GEO is about being cited and referred. Let's get to all three together.

Clients and employers include

Verywell
Citigroup
eBay
TSG Consumer Partners
Panasonic
FUBU
Broadcom
Albert

Results, with the method behind them

Each result lists what changed and how it was done.

Verywell Dotdash, Senior SEO Analyst and Content Strategist

12M to 33M monthly unique visitors in 18 months

Built the competitor content analysis framework that directed what Verywell published, later adopted across Dotdash properties.
eBay Technical SEO, via Torque Partnership

550ms faster mobile load and $1.4M in marketplace revenue

Traced a rendering bug in a focus category spanning 10M+ pages, specced the fix, and QA'd the release. Bounce rate fell 27%.
Citigroup Account lead, via iQuanti

Enterprise contract grew from $600K to $2.5M in 9 months

Led a team of seven delivering topic clustering and technical SEO analysis across Citi's digital properties.
Bridge Money (now Yield) Growth Marketing Lead

Over 3,400 durable sign-ups in 90 days

Built a hybrid AI and freelancer content process and shipped 20+ pages for a seed-stage fintech. Branded rankings rose 182%, non-branded 293%.

What I do

Each is available as a one-time project or an ongoing retainer.

Technical SEO

Crawl, rendering, page speed, migrations, and structured data. Prioritized by revenue impact and written as specs your engineers can ship.

AI search: AEO and GEO

How your brand appears in ChatGPT, Perplexity, and Google AI Overviews, and the entity, content, and crawler-access work that changes it.

Content strategy and E-E-A-T

Competitive gap analysis, topic clusters, and editorial templates for categories where trust decides rankings: health, finance, and consumer.

Growth and paid search

Organic and paid search planned together across Google, Meta, and TikTok, with reporting that ties spend to sign-ups.

Research training, applied to search

Before SEO, I coordinated NIH-funded studies at Johns Hopkins School of Medicine and worked in clinical research in New York. From 2011 to 2018 I also built an independent audience as Terry Gotham, which led to conference presentations in Amsterdam, Vancouver, and Denver.

I joined About.com in 2014 as it was becoming Dotdash, and have worked in search since: publisher, agency, in-house, and contract.

The clinical investigation habit remained: investigate, measure, hypothesize, and test before deploying or scaling. Expect peer review, and stay open to non-traditional possibilities.

Read the full background

Taking select engagements

Audits and one-time projects, or a monthly retainer for ongoing strategy. Tell me what you are working on.

Book a 30-minute call Email tarik@osfsolutions.com