Tarik Najeddine OSF Solutions

Selected work

Results from contract, in-house, and agency roles, plus the writing, research, and press behind them.

Contract clients

TSG Consumer Partners

Director of Organic Growth, contract

  • Runs the Profound AI search software integration across roughly 22 consumer portfolio companies.
  • Runs prompt-cluster audits in Profound to find where each brand is missing from AI answers, then recommends the content and entity work to close the gaps.

eBay

Technical SEO and AIO Strategist, via Torque Partnership

  • Traced a rendering bug in a focus category spanning 10M+ pages: 550ms mobile load savings, 27% lower bounce rate, and $1.4M in marketplace revenue.
  • Started on EdgeSEO: wrote configurations and pushed them to production on Fastly and Akamai, then was promoted to technical SEO.
  • QA testing, sprint planning, emergency diagnostics, and speed analysis.
  • Also through Torque: SEO for Entel, the Chilean mobile and internet provider.

In-house

ModeSens

Head of Search Strategy

  • Added structured data to product detail pages. ChatGPT referral traffic rose about 4.5x in 90 days.

Bridge Money (now Yield)

Growth Marketing Lead

  • Built a hybrid AI and freelancer content process and shipped 20+ pages for a seed-stage fintech: branded rankings up 182%, non-branded up 293%, and over 3,400 durable sign-ups in 90 days.
  • Paid acquisition: 25% lower cost per click on Google Ads, 15% lower on Meta, and 170% more new-user sign-ups from TikTok ads.

Albert

SEO Director

  • Branded keyword rankings up 78% in 90 days.
  • Three-layer link strategy: broken link replacement, directory and app review placements, and financial calculator tools.
  • Trained the content team on current SEO practice and voice.

Verywell, at Dotdash

Senior SEO Analyst and Content Strategist; earlier SEO Analyst and Expert Support

  • Built the competitor content analysis framework later adopted across Dotdash properties, during Verywell's growth from 12M to 33M monthly unique visitors in 18 months.
  • Verywell became the third-largest ad-supported health property in the US and ranked sixth among Searchmetrics' top 100 Google winners of 2018.
  • Led strategy that produced $28M in monetizable traffic on Verywell Health.
  • Ran two freelance teams of 12 total. One link-building asset became Verywell Fit's highest-traffic page; the custom image pipeline became its own department, growing from 8 to 75 people.

Agency

Agency clients through iQuanti and Ai Media Group include Citigroup, Broadcom, Panasonic, and FUBU.

Citigroup, via iQuanti

Associate Director of Search Strategy

  • Won the enterprise SEO contract and grew it from $600K to $2.5M in nine months, leading a team of seven on topic clustering and technical SEO.

Ai Media Group

SEO Manager

  • Built the Broadcom account from zero to a $7,500 monthly retainer.
  • Built the agency's SEO book of business to $10K in monthly recurring revenue within six months.
  • Took an ISP client from outside the top 100 to fifth for its core brand term in six months.
  • Grew organic traffic 105% in three months for a niche urban retailer.
  • Local SEO for a Tampa law firm.

OSF Solutions, since 2012

About two dozen independent clients across consumer, media, and professional services, including ComePlay, Betternest, WomenGetFunded, EDMTunes, SAS: Services For Women, TranceSound, and Lynn Newman.

Selected outcomes

  • Content campaigns on WordPress and Shopify: 125K+ Facebook and 106K+ Twitter impressions in 24 hours, and a 42% hour-over-hour homepage traffic spike.
  • Social strategy on retainer: up to 39% growth in social KPIs across Facebook, Instagram, LinkedIn, TikTok, and Twitter.
  • Site audit for a personal injury law firm.

Writing, research, and media

Beyond Consulting

Podcast, for ECA Partners

Verywell Health thyroid survey

Original research, lead byline

Terry Gotham

Transmedia project, 2011 to 2018

  • An independent audience built over seven years, which led to academic conference presentations in the US and Europe.
  • Visit terrygotham.com

Conference talk, Amsterdam

Interdisciplinary Conference on Psychedelic Research, 2016

  • "Novel Psychoactive Substances: Grave Threat to the Psychedelic Renaissance," on emerging trends in recreational use.
  • Watch the talk on YouTube

Press

CBS12

November 2021

  • Coverage of expert witness testimony on search and recommendation algorithms in a Palm Beach County criminal trial.
  • Read the CBS12 article

Want the details behind a result?

I can walk through methodology and engagement structure for any of the work above.

Book a 30-minute call Email tarik@osfsolutions.com